MEET OUR FOUNDER

#1 recommended fertility and hormone expert in NYC

Dana kept seeing the same challenge surface again and again: women want to prepare their bodies– for transitioning off birth control, optimizing their hormones, preparing for pregnancy– but they’re overwhelmed by information and don’t know what actually matters, what their bodies are telling them, or where to begin.

Certified Fertility Awareness Educator

Sexual Health & Reproductive Educator

Holistic Hormone Health Coach

THE ORLY STORY

Orly began with a simple mission: women deserve to understand their bodies and know how to care for them.

Women have been left out of the conversation—and research—about their own bodies for far too long.

After 6+ years of coaching and educating women through gut healing, hormone imbalances, difficult cycles, and the overwhelm surrounding women’s health, Dana realized something: women didn’t need more information. They needed support turning all that information into something they could actually live.

So Orly began with food. We took the education off the page and put it onto the plate—creating cycle-aligned meals delivered across NYC that made caring for your body one less thing to think about.

Over six months, 50+ women consistently ate Orly meals—and we watched their experiences with their bodies begin to change. Women reported easier cycles, less cramping, clearer skin, better digestion, more stable energy, and more regular ovulation. One client with PCOS and historically irregular cycles saw her cycle become regular for the first time in 30+ years, and later conceived. It was proof of concept for something much bigger: when caring for your body becomes simple, consistent, and intentional, meaningful change can follow.

But the meals were only the beginning. Now, Orly is taking that same philosophy beyond the plate. Instead of simply doing it for you, we’re giving you the education, tools, and support to understand your body and confidently care for it yourself. What started in the kitchen revealed a much bigger mission: not just to nourish women, but to teach them how to nourish themselves.

Today, Orly exists to change the way women understand their bodies, care for their hormones, and prepare for conception. From transitioning off hormonal birth control and learning fertility awareness to balancing hormones and preparing for pregnancy, we give women the education and tools to make informed, intentional decisions about their reproductive health and future.

But we don’t want that knowledge to stop with you. We want you to understand your body so deeply that you can share that knowledge with the people you love. We want your partner brought into the conversation, because preparing for pregnancy was never meant to fall entirely on you. And we want couples surrounded by other couples navigating the same season—learning, preparing, and creating together.

That’s the ripple effect we’re here to create: informed women, involved partners, connected communities, and families built with intention.

Orly means “my light” in Hebrew. What began as Dana’s way of helping women reconnect with their own light has evolved into something greater: a mission to help that light spread—to partners, families, communities, and generations to come. We want informed, conscious conception to become the norm—not the exception. This was never just about the meals.

Orly’s vision is to create a world where women understand their bodies, couples prepare for conception together, and informed, intentional preconception becomes the norm—creating a ripple effect for generations to come.

Food as nourishment
Body literacy and wisdom
Informed choice
Education and empowerment
Conscious conception

Orly was created to redefine the way our generation prepares for the next.

Because the future of your family begins with you.

Orly Wellness

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